Home / News / Windows tablets gain foothold as Google and Apple witness a decline

Windows tablets gain foothold as Google and Apple witness a decline

According to a recent report by StrategyAnalytics – a research and analytics firm – FY16 was quite an eventful period for the great tablet giants.

The incumbents – Apple, Google and Google’s OEMs – witnessed a double-digit decline in growth; 19% for Apple, and 10% for Samsung, Google’s largest Android OEM.

Android, of course, has the biggest share of the pie; Apple lost 2.6% of the market share, while Google suffered a blow of 2% as well. Microsoft, however, is the star of the show.

Windows’s market share in the tablet market went up by 4.2%; where Apple went into negative numbers with -19% growth, and Android with -10% growth, Microsoft’s endeavors witnessed a 19% growth upwards.

Not just Microsoft

Microsoft’s success in the tablet market isn’t surprising; the focus on the touchscreen form factor began with Windows 8 and continued to be a focus in Windows 10.

The ability to run actual desktop apps on a tablet is also noteworthy, as none of the competition offers anything like it.

Microsoft, however, wasn’t the only one who grew; Amazon’s Kindle tablets beat all of its competitors and witnessed a 21% growth.

The Slowdown

Microsoft’s 16% market share is not very far from Apple’s 20.6%; Google’s Android – despite its 2% drop – still claims 63% of the market share.

The overall tablet market, however, is seeing a declining trend; a total of 69.6 million units were sold in FY15, but that figure dropped by 9% to 63.5 million in FY16.

This, per the report, is because of the 2-in-1 market; hybrid laptops that can quickly turn into a tablet are seeing an increase in demand, reducing the demand for tablets.

Since the overall tablet market is witnessing a slowdown; hopefully the 2-in-1 market will emerge as a victor. Windows, of course, will be the winner there – that’s what laptops come with, after all.

Last Updated on

Check Also

Fix Windows could not automatically detect network’s proxy settings

Alright, so it looks like that you are someone who is facing an issue while …