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Windows Phone has 0.3% market share; Android & iOS combined at 99.6%

Gartner has released their latest market share figures, and while they are not exactly surprising, they are also not very good for Microsoft.

The lack of new devices running Microsoft’s Windows 10 Mobile is now showing its results as – per Gartner – the Windows market share on mobile devices have fallen to an all-time low of 0.3%.

Microsoft could only manage to sell about a million Windows-powered mobile devices in Q4 2016; compare that with Android, that came running on 352 million devices, and iOS, with 77 million devices.

These figures are worldwide, which makes these numbers even worse.

The Demise

The death of Windows on mobile has been a slow and exhausting process. The consumers at large didn’t pay attention to Microsoft’s efforts, which meant the developers didn’t either.

Eventually, Microsoft’s OEMs gave up as well, leaving only Microsoft and – somehow – HP to continue with the Windows platform. The entire Nokia debacle didn’t help Microsoft either; the handling of Nokia can perhaps count as Microsoft’s biggest missteps in the past few decades.

The Future

Microsoft is working on bringing Windows back to mobile. The company hasn’t abandoned Windows 10 Mobile and still adds features to the Insider builds. The upcoming Creators Update will also release for Windows 10 Mobile, making sure that those who did purchase a Windows 10 Mobile device are not abandoned just yet.

That’s short term, though. In the long term, Microsoft is rumored to be working on the Surface Phone – if the patents are anything to go by, it’s going to be quite unique.

Satya Nadella himself has said that Microsoft is no longer interested in imitating what other are doing in the mobile space, and would rather create a brand new category of mobile devices. The “ultimate mobile device.”

In addition to all that, Microsoft is also working on bringing x86 apps to ARM processors via emulation. The Snapdragon 835 will come with DirectX 12 support, making it the ideal mobile SoC to run Windows 10.

The future isn’t as bleak; the present is still better than Blackberry’s rounding-error percentage of a market share. The past, however, mustn’t be forgotten, for the mistakes cannot be repeated once more.

About Vishal Laul

Vishal has been covering Tech News and updates from last 8 years. He keeps himself updated with the latest happenings in the Tech world and report them in an easy to understand format for the readers. He likes to watch a few shows and play a few games. He is also a massive Doctor Who fanboy. You can contact him and share your thoughts about anything through vishal.laul[at]gmail.com and catch him on twitter: @vishal1082

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  • Shachar Petrushka

    I admit, I’m a Windows phone user.
    I was lured in the hopes of Microsoft dominating the Mobile space by 2014 (quote from probably the same ones who published the statistics today)

    Theres still a slim hope in the long run, two competitors is too much a tight space but basically Windows Phone is dead

  • Jacob Cordingley

    I love the windows phone. I have been an insider and enjoy all the new features. I hope 🤞🏻 that Microsoft will continue the Mobile side of things I would hate to have to switch to iOS or worst Android

  • alex

    Soon Microsoft will show Hell to IOS and Android, Microsoft always the king of OS,apple king of Hardware, very soon in future Google will become outdated company xcept in search engine