The Band 2 – released in October of 2015 – might be the last fitness tracker Microsoft makes for at least the foreseeable future.
Microsoft might be bringing its hardware tracker lineup to an end – at least for now. The Band 2 was released in October last year and featured a plethora of sensors. It connects to devices running Windows Phone, Android and iOS over a quick and easy Bluetooth connection.
According to ZDNet, Microsoft has no plans of releasing another fitness tracker this year. This is no surprise – the Band 2 was somewhat successful but came with dozens of issues of its own. It launched at the price of a whopping 250$ – a whole 50$ more than the first generation Band 1 that launched in 2014. These days, Microsoft is offering the Band 2 at a reduced price until October – for 175$.
Although – all might not be lost, as it seems Microsoft might continue to operate and expand its Microsoft Health service.
A Microsoft spokesperson told ZDNet, “We continue to invest and innovate in the Microsoft Health platform, which is open to all hardware and apps partners across Windows, iOS, and Android devices. We also continue to sell Microsoft Band 2 and remain deeply committed to supporting our customers and exploring the wearables space.”
The Microsoft Health service is cross-platform – so it can work on a range of devices from multiple manufacturers, and helps track the daily activities of users such as exercise and sleep quality.
Microsoft seems to have moved its focus from hardware to software lately – even with successful hardware products such as the Xbox. Microsoft is moving towards building an integrated Xbox ecosystem with Windows 10 PCs. Basically they are putting more focus on the software side of things.
It will be interesting to see where this strategy takes Microsoft, as they do have quite a few formidable plans for the Surface lineup coming up soon.
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