ASUS ZenBook 3 now on sale in the U.S., starts at $1,100

The ZenBook 3 is a complete redesign over its predecessor, but we can’t help but be reminded of the new MacBook when we look at it.

ZenBook is an Ultrabook – the Intel program that forces manufacturers to push the envelope and give their best. This obviously makes Ultrabooks quite an expensive affair, but it is worth the price for what it delivers.

ZenBook 3 UX390UA Royal Blue

ASUS has now started selling the ZenBook 3 in the U.S. – the Ultrabook weighs a mere 910 grams – less than a kilo. With only 11.9mm of thickness to show, it comes with a 7th generation Intel processor – a choice of Core i5 7200U or i7 7500U.

The body is crafted out of aerospace-grade aluminium – 50% stronger than the standard used in other laptops. The texture is smooth, and features a metal-spun finish – it is evident this laptop is made with extreme precision. The three colors: Royal Blue, Rose Gold, and Quartz Grey bring the best out of this spun-metal aluminium finish.

As for the specifications, we already mentioned the processor options – but there isn’t one for RAM; it comes with 16 GB of LPDDR3 2133 Mhz RAM (you can’t upgrade this, by the way) and a 512 GB SSD – you can pick between SATA3 or PCIe NVMe.

The Ultrabook sounds amazing – and it is quite an engineering marvel – but there is one place where ASUS failed to deliver. The ZenBook 3 only has a single USB-C port. This port is used for charging the laptop, and for connecting peripherals.

This single port is also why the ZenBook 3 reminds us of the MacBook – ASUS took inspiration from not only the best but also the worst.

ASUS does sell a USB-C Universal Dock that comes with various ports such as USB-C3.1, USB3, HDMI, VGA, RJ54 Ethernet, and a 3-in-1 SD card reader. It would have been nice if at least some of these were built into the Ultrabook itself – others have proven it is possible.


This is when your wallet will start plotting revenge against you – with a premium Ultrabook; you get a premium price. ASUS is selling various versions of this Ultrabook – so the specs we mentioned here can change depending on what you buy.

The price starts from $1,100 and goes up to $1,600. Yeah, quite expensive. You can check out the full specifications and options for the laptop over here.

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