The first day of Microsoft’s Ignite event has been quite busy; Microsoft has announced a new partnership with Adobe, in which Adobe will be bringing its Marketing Cloud, Creative Cloud and Document Cloud to Microsoft Azure.
This partnership doesn’t just go one way; Microsoft will also be making Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise.
With this partnership, customers will be getting ‘a powerful, comprehensive marketing service for their business applications.’
Adobe and Microsoft are also working on data integration systems which would allow data-sharing between Adobe Marketing Cloud and Dynamics 365 – allowing for a seamless experience. The products would be able to – together – utilize and share artificial intelligence, machine learning, and advanced analytical resources.
At the stage during the Ignite keynote, Satya Nadella, Microsoft’s CEO said:
“Business leaders in every industry are focused on how to better engage their digital customers, wherever they are. Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”
At the same stage and keynote, Shantanu Narayen, President and CEO of Adobe said:
“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand. Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”
While these statements are not odd from the usual, this partnership does leave some questions unanswered. Adobe does run its own data centres and services at the moment – what will happen to these, when Adobe integrates with Azure remains a mystery.
Microsoft and Adobe have shared an ideology before, with individual enterprise integrations. Though this one is on a whole new level – it is not a surprise considering the history.
Adobe and Microsoft also happen to make most of their revenue via enterprise products, so the needs of the industry are known to both. This partnership could end up benefitting not only Microsoft and Adobe but also the enterprise customers.
Image Credit: GeekWire
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