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Microsoft comes 4th in Interbrand’s Best Global Brands 2016 list

While Apple, Google, Coca-Cola take the top three spots in this year’s Best Global Brands according to Interbrand, Microsoft isn’t far behind at number four.

Interbrand's Best Global Brands

With an 8% growth in brand value this year – making it worth $72.79 billion – Microsoft comes fourth on the list. Apple tops the chart with a brand value of $178 billion and growth of 5%.

The list also mentions world’s Top Growing Brands – the brands with highest growth rates.

While Facebook is 15th in the Best Global Brands list, it comes 1st in the Top Growing Brands list with 48% growth, giving it a value of $32 billion.

Following Facebook, Amazon is 2nd with 33% growth and LEGO is 3rd with 25% growth. Minecraft sure has a long way to go to close in with the LEGO brand.

The Tech Dominance

The tech companies are dominating this list – if it weren’t for Coca-Cola, Apple, Google and Microsoft would make up the top three. IBM is 6th – not a surprise, considering their extensive reach in the industry; but they lost 15% of their brand value this year – which is also not a surprise.

After IBM, Samsung is the 7th and Amazon are the 8th. There are only two car companies in the top 10 – Toyota is 5th, and Mercedes-Benz is 9th.

Here’s the top 10 list (with their growth rate):

  1. Apple: $178 billion (+5%)
  2. Google: $133 billion (+11%)
  3. Coca-Cola: $73 billion (-7%)
  4. Microsoft: $72 billion (+8%)
  5. Toyota: $53 billion (+9%)
  6. IBM: $52 billion (-19%)
  7. Samsung: $51 billion (+14%)
  8. Amazon: $50 billion (+33%)
  9. Mercedes-Benz: $43 billion (+18%)
  10. General Electric: $42 billion (+2%)

You can view the full list here, read more about how the companies are ranked, and look at the top growing brands here.

About Vishal Laul

Vishal has been covering Tech News and updates from last 8 years. He keeps himself updated with the latest happenings in the Tech world and report them in an easy to understand format for the readers. He likes to watch a few shows and play a few games. He is also a massive Doctor Who fanboy. You can contact him and share your thoughts about anything through vishal.laul[at]gmail.com and catch him on twitter: @vishal1082

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